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Uber Eats controversy

Uber Eats to Delete Super Bowl Ad’s Peanut-Allergy Bit After Angry Backlash

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Enjoy Game Day with Uber Eats

This Super Bowl Sunday, remember to use Uber Eats for your game day snacks. However, it’s important to note that even big companies like Uber Eats can make mistakes, especially when it comes to sensitive topics like life-threatening allergies.

The Super Bowl Commercial

During this year’s Super Bowl, Uber Eats showcased a 60-second commercial that played on the theme of forgetfulness. The ad featured familiar faces like David Schwimmer, Jennifer Aniston, David and Victoria Beckham, and Usher, all making light-hearted jokes about forgetting things. However, one scene didn’t sit well with many viewers. Uber Eats controversy.

Controversy over Allergy Joke

The controversial scene showed a man having an allergic reaction to peanut butter, jokingly unaware that peanut butter contains peanuts. This sparked criticism from organizations like Food Allergy Research & Education (FARE), who condemned the use of life-threatening allergies as humor. FARE emphasized that for millions of Americans with severe food allergies, it’s not a laughing matter but a serious medical condition.

Response and Resolution

Following the backlash, FARE’s CEO, Dr. Sung Poblete. Revealed that Uber had agreed to remove the controversial scene from the commercial. Despite a small disclaimer in the original ad, stating, “Please please please do not forget there are peanuts in peanut butter,” it wasn’t enough to appease critics who voiced their concerns on social media.

Lesson Learned

Many took to platforms like Twitter to express their disappointment, suggesting alternative scenarios that wouldn’t be considered humorous, such as someone forgetting to take insulin or medication for PTSD. In response to the criticism, Uber chose not to comment further. The incident serves as a reminder that even in advertising, sensitivity to serious health issues is crucial.


Importance of Sensitivity in Advertising

The controversy surrounding the Uber Eats Super Bowl commercial highlights the need for sensitivity in advertising. Especially regarding serious health issues like life-threatening allergies. Uber Eats controversy.

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